Responsive Web Design

Earlier web designers had one major challenge to fulfill – to ensure proper functioning and maintain the look and feel of the website across different web browsers. But the advent of smartphones and the users’ fondness to access sites on their cutting-edge mobiles has changed all that. Now the task before web designers and developers is to create a site that functions across all screen sizes. That’s what make responsive web design all the more important! Responsive web design is all about designing and coding a website in such a manner that the site provides optimal user experience and easy navigation across varied devices right from desktops to smartphones. However there are many myths associated with responsive design such as the belief that it is expensive.

Responsive web design is an investment

It’s true that it takes more time and money to create a responsive site as compared to a conventional site. But then you are spared the need to create separate sites for smartphones and other devices. That ultimately reduces the overall expenditure. Having a responsive web design is an investment that will pay in the long run.

Good for SEO

Moreover responsive website design is a must for search engine optimization. Rather than optimizing content for multiple sites, with responsive design you get a single site that is easy to update and optimized for all kinds of devices. The benefits of responsive website for search engine optimization are:

• Higher local rankings
• Increased Conversions
• Lower Bounce Rates
• One URL for all devices that makes it easy for Google to index your site
• What’s more, Google adores responsive web design

Makes a site accessible to all

It is a million dollar fact that content is king. But then what is its use if it doesn’t reach your target audience who is content with browsing the net on mobile phones than desktops? Responsive web design makes it happen! No matter what your target audience preference – be it a tablet, iPhone, iPad, smartphone; responsive design ensures that website is accessible to all!