Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users. As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs. Here are three tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about. User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.