Monthly Archives: September 2017

Facts About A Responsive Web Design

These designs have adjustable layouts and scalable images that can adapt to any type of mobile device settings. With a responsive website design, companies can expand the reach of their businesses and websites to targeted traffic. A fluid grid is one of the key ideas behind a responsive web design. This design allows layouts to fit or adapt to any screen size, from PCs to tiny mobile devices. By equally resizing in width, all the elements in a given layout will be visible in any type of device. Fluid grids work hand in hand with CSS3 media queries in responsive web designs. The media queries are supported by a wide selection of browsers, and they basically enable you to collect information or data from the site user. CSS styles can then be conditionally applied using the collected data. Without a responsive website design, a website owner will have to give prospective visitors with alternative URLs for accessing the web using different devices. This could be inconveniencing and time-consuming for many users who are seeking quick and easy access to online information. With a responsive design, you will only create your website once, as the designing process includes formatting the site to be compatible on different platforms and operating systems. All these are made through fluid grids, media queries, and flexible layouts.

There are many advantages for having a responsive web design. You will not have to supply your prospective visitors with multiple URLs for accessing the web on different devices. Multiple URLs means multiple websites. Maintaining all these websites could be tedious and very expensive. Also, a responsive web design keeps you from spending extra money on designing multiple websites for supporting different devices.

When you want to make changes to your current website, having a responsive web design will allow you to make alterations to only one design. A mobile web design, on one hand, will need you to make specific changes to all the multiple websites you own. Building a responsive web design also increases your chances for greater ROI, since your website will become uniformly user-friendly across different devices. However, a responsive website design is not without its limitations or disadvantages. In certain cases, a responsive design will need you to download unnecessary markup. This will prolong your download time and take up extra server space. Also, having designs that are specifically built for certain mobile devices have in some cases proved a better option to having a responsive design. With these facts in place you can choose whether to undertake a responsive or mobile design for your website.

Hiring the Right Web Design Agency

Web Design is an area that includes a wide spectrum of service providers such as web designers and web developers who may be individual freelancers or part of small and mid-level digital agencies with niche skill set employees or the bigger high-end design studios with bigger employee count, larger infrastructure and capability to provide expanded services.

Web Design companies always strive to exceed the expectations of their clients in providing services; however, companies who desire a web presence have to be extremely careful in choosing the right web design company primarily because the service provider has to intuitively understand and provide what the company needs for a wholesome web presence. Factors such as user-friendly navigation, compelling design and flow, SEO friendliness etc. have to in addition be attractive but productive enough to convert prospects into customers.

  • The web design company’s qualifications, designations and experience – a long standing company has earned its reputation by longevity which is a fairly good indicator of skill and the stability of the enterprise. It also translates into sound design work and reputation for excellent customer service. This is very important because several start-ups die out leaving an organization flustered when looking for upgrades and maintenance. Any agency with fair amount of experience, client interaction and sound qualifications is worth a try.
  • The employee count and specific roles and skills – the agency does not have to be a big one but specific skills need people to play those roles – web designer, web developer, graphic designer, programmer, project management, etc. along with skilled sales & marketing people.
  • Other skills provided besides web design – for an effective web design, the agency has to be adept at search engine marketing, content writing, search engine optimization, social media marketing etc. The services provided have to match the requirements of the company seeking the services. In addition, capability in defined areas such as quality checking and testing, programming languages, operating systems and conformity to web standards is a must.
  • Payment terms – any web design company that charges a full upfront fee should be kept at arm’s length. Only those who design payment terms on stage by stage basis with agreed deliverables and payment milestones should be encouraged. It may also be necessary to know if payment terms include future maintenance, providing updates and versions, providing relevant content and testing etc.
  • A sound Privacy of Information and Non-Disclosure Policy – this is extremely crucial as the agency may have access to sensitive information that cannot fall into wrong hands. Besides, the concept itself should be kept in strict secrecy to prevent competitors and business adversaries getting hold of it and taking away the originality of the design and content.
  • Outsourcing to third parties – if the agency is in the habit of outsourcing components of the worth to third parties, it is better upfront to know what components and who the third-party agencies are. It is also necessary to know if they are in different geographical locations.

Most companies make one crucial mistake in hiring a web design agency – picking the one that quotes the lowest price. A web agency that quotes a lower rate is not always the one with best service. At the end of the exercise a badly designed website can frustrate the business as well as visitors resulting in poor impression, loss in sales and revenue and bring down the web presence even before it takes off.

 

Responsive Web Design

Earlier web designers had one major challenge to fulfill – to ensure proper functioning and maintain the look and feel of the website across different web browsers. But the advent of smartphones and the users’ fondness to access sites on their cutting-edge mobiles has changed all that. Now the task before web designers and developers is to create a site that functions across all screen sizes. That’s what make responsive web design all the more important! Responsive web design is all about designing and coding a website in such a manner that the site provides optimal user experience and easy navigation across varied devices right from desktops to smartphones. However there are many myths associated with responsive design such as the belief that it is expensive.

Responsive web design is an investment

It’s true that it takes more time and money to create a responsive site as compared to a conventional site. But then you are spared the need to create separate sites for smartphones and other devices. That ultimately reduces the overall expenditure. Having a responsive web design is an investment that will pay in the long run.

Good for SEO

Moreover responsive website design is a must for search engine optimization. Rather than optimizing content for multiple sites, with responsive design you get a single site that is easy to update and optimized for all kinds of devices. The benefits of responsive website for search engine optimization are:

• Higher local rankings
• Increased Conversions
• Lower Bounce Rates
• One URL for all devices that makes it easy for Google to index your site
• What’s more, Google adores responsive web design

Makes a site accessible to all

It is a million dollar fact that content is king. But then what is its use if it doesn’t reach your target audience who is content with browsing the net on mobile phones than desktops? Responsive web design makes it happen! No matter what your target audience preference – be it a tablet, iPhone, iPad, smartphone; responsive design ensures that website is accessible to all!

The Progress of Web Design

Evolution of Web Design

In the early 1990s, websites were text-based. The use of images and graphics were not yet main stream at the time. The first web design was made of a single column and text-based pages in Hyper Text Markup Language (HTML). Website pages were a collection of text documents connected to each other by internal links. Through research and development, significant advancements were made. The first website was published in 1991 by the inventor of the World Wide Web, Tim Berners-Lee. He is also the current director of the World Wide Web Consortium (W3C) founded in 1994, which oversees the web development and its standards.

In the mid 1990s, table-based websites were introduced. Now web designers were able to organize their web pages within cells of a table. It became possible to create multiple column websites, which in return allowed better web content organization and navigation layout. Table-based websites also enabled customization of each element within the table. Web designers could now insert background images within cells of a table; however, good design principles were not really important. Website designers and clients were interested by the hottest, latest and most advanced web design technology available. As things started to evolve, frames, animated texts and visual hit counters became part of web design. Frames were used to clearly separate the body of a website from the sidebar navigation. Animated texts and GIF images were used to capture the website user’s attention, while visual hit counters became a good way to measure the popularity of a webpage. In 1994, Macromedia introduced Flash, which is essentially a software used to produce Rich Internet Applications (RIAs) to create animations and stream videos.

In the late 1990s, Flash became more popular. Most websites became a combination of table-based design and flash elements, with flash animations including the company’s logo, a flash-based navigation and flash-based image galleries. The major Web Design innovation of the late 1990s was the introduction of Personal Home Page (PHP) which according to Wikipedia, is a server-side scripting language designed for web development. PHP gained a lot of popularity because it is free and compatible with leading operating systems and web servers which make it deployment easy across different platforms.

The 21st century brought a lot of innovation to web design with the introduction of CSS. Cascading Style Sheets (CSS) is a style sheet language used to format an HTML webpage. Now web designers could separate the content of a page (HTML) from its styling or design (layout, colors, fonts, etc.). In the early 2000s, Microsoft Internet Explorer became the first web browser to fully support the CSS structure. In stride, the concept of intelligent web was introduced with the advent of JavaScript. Now designers could animate content without flash and perform a complex computation of data. The use of drop-down menus and forms also became very popular. These forms allowed internet users to generate content online, create personal profiles and upload pictures.

In the mid 2000s, the semantic web was born. This movement primary allows machines and computers to understand website pages as well as human do. This was made possible by inserting computer readable Meta tags about pages and their relation to one another through technologies such as XML, TURTLE and N-TRIPLES. The last decade was marked by the advent of web 2.0 with some major updates. The web became more and more interactive, and web applications began to expand. Now web content can refresh itself without having the entire page reloaded. The attention is now geared toward web content (articles, Press Releases, graphics and videos) instead of just selling products online. And HTML 5 was introduced as an alternative to Flash and graphics.