Monthly Archives: August 2017

Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users. As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs. Here are three tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about. User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

Common Mistakes in Your Home Business Web Design

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.

1) Don’t Be Too Flashy

Flash animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them not a slowly unfolding display of digital animation. Use flash wisel and sparingly in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don’t Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don’t Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don’t Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don’t Overdo It

Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean. A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.

Web Design Vs Graphic Design

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

  • What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

  • Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other. Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.


Techniques Every Web Designer Should Know

Web designing incorporates a lot of strategical tasks and implementing them one by one enhances the front-end beauty of the website. It combines a lot of work with the frameworks, the programming languages, CMS or Content Management System, pre-decorated templates, web designing tools and hosting platform. On the other hand, it takes a lot of planning, sketch, graphical designing and strategy building for designing websites. A web design company deploys professional and experienced web designers who will perform all these tasks single-handedly.

  • Mobile Responsive Design
    The demand for the mobile first designs has taken the interest of the consumers due to the major shift of searching methods from desktop to mobile. As the huge number of customers is using the smartphones nowadays and search almost everything from their smartphones instead of switching on their desktops and PCs, designing responsive websites has become a necessity for the entrepreneurs for increasing the visibility of their websites. The emergence of Google’s mobile-friendly algorithm has also facilitated the mobile responsive search results, pushing backward the nonresponsive websites in terms of amenity. This has invoked the designers to use the mobile responsive templates and tools. The designers should use coding & programming that is utterly suited for mobile. The contents should be fit in the screen resolution of the mobile and the layout should be mobile first for the smooth access from the smartphones or cross platform devices.
  • URL Orientation
    Search engines can’t find ambiguous and vague URL identity. The clear format of the URL makes your website SEO-friendly. With a perfect URL, the chances of getting the visibility to the viewers are more. Moreover, incorporating keyword phrases with the URL allows your users to identify and find the URLs easily and quickly. A designer should know about this so that they can easily collaborate with the SEO team of their respected companies.
  • Enhancement of the Website Speed
    Improving the site speed is the major part of the SEO. Google’s algorithm supports the websites that have a good loading speed and disapproves the sites whose loading speed are worst! This is because the users don’t like websites with low loading speed and chances of the increase in the bouncing rate also raises up. Thus, improving the speed of your site is a much-needed thing, which can’t be optimized without the help of the designers. The speed augmentation process lies within the back-end service provided by the designers which include optimizing the database, minimizing HTTP requests, compressing images, reducing server requests, minifying resources, enabling the browser caches and accessing a CDN or Content Delivery Network.
  • Pertinent Title Tags
    Exclusive & relevant title tags are important for phrasing up an online document and those title tags are only used in the rich snippets aftermath. These title tags are displayed in the SERPs, on the browser, and on the external websites and should be smaller in size so that Google can easily catch them up.